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Can a Social Intranet Improve Company Culture?

Arguably one of the most important drivers of company success is the culture of the organization. According to a study that interviewed 1,348 North American Firms, 92% of executives believe that improving their company’s culture would increase their firms value. In this post, we look at the drivers of company culture and the role of a social Intranet in moving culture in a positive direction.

Culture will play a role in determining whether employees remain committed to your workplace. With companies struggling to keep talented employees, and 4 million baby boomers retiring every year, the skills gap is growing. In order to attract the best possible talent, companies require every advantage possible. But what is company culture, and how can a social Intranet improve it?

Steps for improving culture through social collaboration

Identify and foster A-Players within the organization.

To be clear, we are not talking about only rewarding your best employees. Not every person in your organization is going to put forth the effort to become an A-player. However, a social Intranet can be the perfect place to discover who is contributing to discussions across the organization. Social Intranets intuitively track contributions, engagements and shares. Instead of fighting through management to be heard,
a high-potential employee can immediately be heard socially.

Empower HR to communicate with your team.

Human Resources exist to serve employees. A social Intranet can give the HR team the ability to centralize documents, forms, and policies and post job openings and career advancement opportunities. Discussion forums offer the ability for employees to speak honestly. This hub of communication can improve internal communication between departments and individuals.

Motivate employees using these 6 strategies.

In the 1980’s, Professors Edward Deci and Richard Ryan from the University of Rochester discovered the six main reasons people work. They also identified that three of these reasons were responsible for pushing employees towards positive outcomes and the last three push employees towards negative outcomes. Here are the three motivations: [1] play — this relates to doing work people enjoy, [2] purpose — this means the outcome of work reflects the workers identify (like teaching), and [3] potential — when work enhances future opportunities, employees are more motivated to accomplish company goals. The negative motivations are emotional pressure, economic pressure, and aimless inertia. Social Intranets provide employees with purpose by demonstrating overarching results of the work that is being performed.

Improve Employee Engagement to increase profits.

Employee engagement is responsible for meaningful business outcomes. Furthermore, a Gallup survey of 193 companies confirms that high employee engagement is responsible for improving operations and increasing profits by 22%. Higher employee engagement have been shown to lower employee turnover by 65% and lowered sick days by 37%, according to a white paper by bonzai. As we mentioned above, your social Intranet can help you identify a-players within the organization.

With technology expanding opportunities for younger generation employees to advance into upper management, the motivation of your workforce is likely to increase. Also, your social Intranet can serve as a place to commend employees for their efforts and to promote your company’s mission. According to ResearchGate, 69% of employees said they would work harder if they were better appreciated.

Create a collaborative environment with less red tape.

According to a survey by Deloitte, collaborative companies are twice as likely to be profitable and twice as likely to outgrow their competitors. Social Intranet’s offer working transparency across departments, allowing people who are separated even by geography to assist one another through the process of social collaboration.

Receive constructive feedback on a regular basis.

Unhappy employees, confused employees, and disconnected employees will drag your company down. A social Intranet enables organisations to receive consistent feedback to lessen employee dissatisfaction. Maybe employees are unhappy about a new department policy, or maybe they are struggling to find answers to questions that upper management can easily answer. In either case, you can’t find a solution to these issues unless you know about them. Not only that, but when you do create a solution, you can easily disseminate that information socially through the enterprise. Now that you have an idea of how your Social Intranet can improve company culture, what type of traits can you instill with your employees in order to improve overall business outcomes?

7 Traits of Company Culture

The type of traits you instill within an organization is dependent on a range of circumstances. If you are a startup, you are going to need a team of scrappy individuals who can make big things happen with little to no money. If you are a large organization that struggles with customer retention, you can deploy training modules to train employees on how to identify opportunities that assist customers and boost customer experience. In that regard, here are 7 traits of company culture which you can instill with your organization:

1. Adaptability

Do you remember Kodak, Myspace, and Blackberry? These highly successful organizations squandered their success and failed to identify and adapt fast enough with the changing technology landscape. Adaptability drives startups, new departments, and innovative sectors of your business to push your organization forward. Imagine a scrappy, dynamic, and proactive workforce that is trying, every day, to put your current business out of business (in order for you to launch a new and improved business model).

2. Collaboration

For any organization to succeed, their needs to be a cooperative, team-oriented environment. For example, employees would rather see management positions be filled with internal promotions than the process of hiring externally. Also, consider instilling humility and support for your team rather than a dog eat dog, superstar driven culture. Social Intranets enable a cooperative, all-encompassing platform that breeds transparency and enables everyone to have a voice.

3. Community

Employees want to feel empowered and be part of the overall goals of an organization. They want to work for a company that develops talent within and treats employees with respect. Consider how employees will feel if they were disconnected from the overall outcome of your company’s goals. A social Intranet can serve as a hub to keep your team in the loop at all times.

4. Customer-oriented

Customers want to buy from people-focused, service-driven companies that are focused on understanding their needs. Social Intranet enable employees to learn from other employee experiences through the social exchange of customer experiences.

5. Detail-oriented

Listen! When a company listens to their customer, they can begin to address their specific needs by emphasizing deep expertise, quality service, and reliability. In short, your company should be applying evidence-based learning when repositioning products and adding new features. The Social Intranet can be a hub of the latest customer-related information. Especially if your marketing and product departments are fragmented or distributed. If you let marketing departments gather essential customer information, they can post it to the Intranet for all teams to share and discuss in order to improve products overall.

6. Integrity

Employees want to work for companies that are trustworthy, transparent, compliant with the law, and have clear morals. The Social Intranet can serve as a place to disseminate news and important details about your company. Are you struggling to reach your sales goals? Maybe you are blowing your goals out of the water. In either case, you can show your team by putting it up for open discussion.

7. Results-oriented

Companies who invest in continuous improvement, value high performance, and demand excellence are results-oriented. Instead of bureaucracy developing within the organization, the results will show what is working and which department is performing up to standard.


A Social Intranet can serve as the hub for your internal communications. Also, it can be your company’s biggest promoter of culture. Many employees struggle to stay in the loop, but most of the time it isn’t their fault. Hence the value of having a Social Intranet. They give everyone, from entry-level employees to C-level executives, a place to convene and discuss the current state of the organization. As well, it gives proactive employees the tools to build company culture through content, messaging, online documentation, and more.

Consider the opportunities a Social Intranet can provide your organization and try our free 14-day trial of Stream.

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