As more organizations move to the Cloud and adopt SaaS products, the traditional on-premise Intranet platform will continue to decline. But will Enterprise Social Networks replace Intranets completely? It’s more likely they will co-exist through the medium term.
Enterprise Social networking is just one aspect of enterprise collaboration, and most are unlikely to achieve their intended benefit through 2015. When you consider how organizations use more traditional Intranet platforms, the Intranet is the trusted source of truth and is responsible for managing operational content, e.g. documents, forms, workflows, etc.
Social software sits above this operational layer and captures conversation and transforms it into relevant and accessible content. In response to the realization that ESN’s are being considered as a replacement of the traditional Intranet, rather than just a complimentary stack, Enterprise Social Network vendors will continue to develop more broad Content Management functionality. Conversely CMS vendors will continue to work on adding social context to their platforms.
The use of content itself is evolving, with both videoconferencing and social networking being the most often used tools in business according to a recent McKinsey & Company insight.